This strawberry marshmallow fluff recipe uses freeze-dried strawberries to deliver a bright, natural strawberry flavor in every bite.

I love anything strawberry, so after making marshmallows from scratch I wanted to create a strawberry version of marshmallow fluff. Using freeze-dried strawberries gives a bright, authentic flavor without artificial coloring or syrupy aftertaste.
Homemade marshmallow recipes can look intimidating because of the steps and the candy thermometer, but the process becomes straightforward after a few tries. Making marshmallow fluff follows nearly the same steps as marshmallows from scratch with a few simpler moves—making it an accessible treat to try at home.
Strawberry marshmallow fluff is especially fun around Valentine’s Day. Use it between soft chocolate cookies for homemade whoopie pies, as a cupcake frosting, or stirred into hot cocoa for a fruity twist.
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Why You’ll Like This Strawberry Marshmallow Fluff Recipe
delicious
This fluff is light, airy, and perfectly sweet with real strawberry flavor. It melts on the tongue and makes a delightful topping or filling for many desserts.
cleaner ingredients
Commercial marshmallow fluff often contains high fructose corn syrup and artificial ingredients. This recipe uses simple ingredients—sugar, agave syrup, grass-fed gelatin, vanilla, and freeze-dried strawberries—so it’s naturally flavored and dye-free.
balanced sweetness
Compared to store-bought fluff, the homemade version tastes less overwhelmingly sweet. Freeze-dried strawberry powder adds genuine strawberry notes instead of an artificial taste.
easy to make
The steps are straightforward: cook the sugar mixture to the soft-ball stage, whip it with bloomed gelatin until glossy and fluffy, then fold in strawberry powder. Once you’ve done it once, it’s easy to repeat.
just a few ingredients
This recipe relies on only a handful of pantry staples: granulated sugar, agave syrup, gelatin, freeze-dried strawberries, salt, and vanilla—no corn syrup required.
ready immediately
The fluff is ready to use as soon as it’s whipped, perfect for quick decorating or filling.

What You Need To Make Strawberry Fluff
ingredients
- Granulated sugar – regular white cane sugar. For a different take, try a honey-based marshmallow recipe.
- Light agave syrup – mild and runny, it blends easily without adding a strong flavor.
- Gelatin powder – grass-fed gelatin gives the fluff its marshmallow texture while staying light.
- Kosher salt – table salt can be used sparingly if needed.
- Vanilla extract – pure vanilla gives the best flavor.
- Freeze-dried strawberries – powdered or crushed freeze-dried strawberries provide real strawberry flavor and a natural pink color without dyes. Powdered strawberries are convenient because they are seed-free.
- Oil or butter – lightly grease the spatula to make scooping the sticky fluff easier.
supplies
- Medium saucepan – to cook the sugar mixture.
- Whisk – to stir while heating.
- Candy thermometer – helps ensure the sugar reaches the soft-ball stage for consistent results.
- Stand mixer or hand mixer – a stand mixer with a whisk attachment is ideal for whipping to a glossy finish.
- Spatula – to scrape the bowl and transfer the fluff.
- Jar or lidded container – to store any leftovers in the refrigerator.
FAQ About This Strawberry Marshmallow Fluff
is marshmallow fluff the same as melted marshmallows?
No. Melted marshmallows become sticky and dense, while marshmallow fluff is whipped to be light, spreadable, and able to hold shape—better for frosting and fillings.
how to use strawberry marshmallow fluff?
Strawberry fluff is versatile—perfect for seasonal treats, sandwiches, or desserts.
- Fluffernutter sandwiches with peanut butter instead of jelly.
- Filling or frosting for chocolate cupcakes or whoopie pies.
- Topping for hot cocoa or warm drinks.
- Ingredient in homemade fudge or candy.
- Dip for fruit, cookies, or crackers.
- Spread on graham crackers with chocolate for an easy indoor s’more.
is homemade marshmallow fluff gluten free?
Yes, the basic recipe is gluten free. Check ingredient labels if you require certified gluten-free products.
is marshmallow fluff vegan?
This version is not vegan because it uses gelatin derived from animals. For a vegan alternative, look for plant-based gelling agents, though textures will differ.
How To Make Strawberry Marshmallow Fluff
Boil – In a medium pot, combine the granulated sugar, agave syrup, and 1/4 cup of the water. Bring to a boil over medium-high heat, then reduce to medium.
Cover the pot and cook for 3 minutes, until the sugar is fully dissolved and no granules remain.
Continue to heat – Uncover and cook with a candy thermometer until the mixture reaches 112–115°C (soft-ball stage). Remove from heat.

Prepare gelatin – While the sugar cooks, combine the remaining 1/4 cup water and gelatin in the bowl of a stand mixer. Stir and let the gelatin bloom.
Add to mixer – With the mixer on low, slowly pour the hot sugar syrup down the side of the mixing bowl to avoid scorching the gelatin.
Beat – Increase the mixer to medium-high and beat for 5 minutes. Add salt and vanilla, then beat on high for another 5 minutes until the mixture is glossy, white, and thick.

Add strawberry powder – With the mixer on low, add the powdered freeze-dried strawberries and mix until evenly incorporated and the color and flavor are uniform.
Finish – Lightly grease a spatula with oil or butter and quickly transfer the marshmallow fluff into a jar or bowl. The fluff is ready to use immediately.
Tips For Success
To serve – Use this fluff as a frosting, filling, or straight-from-the-spoon treat. It works wonderfully in whoopie pies and cupcakes.
To store – Keep leftovers in an airtight container in the refrigerator for up to one month. Bring to room temperature and stir gently before using if it firms up.
Variations – Omit the strawberry powder for classic marshmallow fluff, or experiment with other freeze-dried fruit powders for different flavors.
Substitutions – You can swap agave for honey, though the honey will impart its own flavor.

More Freeze-Dried Strawberry Recipes
If you enjoy this recipe, try other ideas using freeze-dried strawberries on the blog, such as strawberry lip balm, strawberry applesauce, strawberry whipped cream, or homemade strawberry marshmallows.
- Homemade Strawberry Lip Balm
- Strawberry Applesauce in the Instant Pot
- Strawberry Whipped Cream
- Homemade Strawberry Marshmallows
I hope you enjoy this strawberry marshmallow fluff. If you make it, please come back and leave a comment and rating to share how it turned out!
Pin these steps to try later. Tag @athomeontheprairie on Instagram to share what you’ve made!
Strawberry Marshmallow Fluff
3 cups
45 minutes
45 minutes
This strawberry marshmallow fluff is delicious as a filling for whoopie pies or as a frosting for other desserts. Freeze-dried strawberries provide a bright burst of natural strawberry flavor.
Ingredients
- 1/2 cup water (divided)
- 1 cup granulated sugar
- 1/4 cup agave syrup
- 1 Tablespoon gelatin powder
- pinch of kosher salt (or a little less table salt)
- 1/2 teaspoon vanilla extract
- 1/2 cup powdered freeze-dried strawberries (crushed)
Instructions
- In a medium pot, bring the sugar, agave syrup and 1/4 cup of the water to a boil over medium-high heat. Once it boils, reduce heat to medium.
- Cover the pot and cook for 3 minutes until the sugar is completely dissolved and no granules remain.
- Uncover and continue to cook with a candy thermometer until the mixture reaches 112–115°C (soft-ball stage). Remove from heat.
- While the sugar cooks, combine the remaining 1/4 cup water and gelatin in the bowl of a stand mixer and let the gelatin bloom.
- With the mixer on low, slowly pour the hot sugar mixture down the side of the mixing bowl to avoid scorching the gelatin.
- Turn the mixer to medium-high and beat for 5 minutes.
- Add the salt and vanilla extract, then beat on high for another 5 minutes or until glossy and white.
- With the mixer on low, add the powdered strawberries and mix until fully incorporated and evenly colored.
- Using a spatula lightly greased with oil or butter, quickly scoop the marshmallow fluff into a jar or bowl.
Nutrition Information:
Yield: 12
Serving Size: 1/4 cup
Amount Per Serving:
Calories: 86Total Fat: 0gSaturated Fat: 0gTrans Fat: 0gUnsaturated Fat: 0gCholesterol: 0mgSodium: 9mgCarbohydrates: 21gFiber: 0gSugar: 20gProtein: 1g